Personal Injury Law — Beachhead Vertical

Never miss another case to a missed call.

Your AI receptionist answers every call 24/7, qualifies the lead, books the consult, and follows up in seconds. We also make sure your firm is the one ChatGPT recommends when someone types "personal injury lawyer near me."

35%
of calls to law firms go unanswered
Industry data
78%
of callers hire the first firm that answers
Industry data
21×
higher conversion when contacted within 5 minutes
Industry data
$15–20k
average net fee per PI case — the cost of one missed call
Industry data

Your phone is leaking cases.

Personal injury firms spend thousands on Google Ads to generate calls — then lose them to voicemail. The math is brutal.

Calls go unanswered

About 35% of calls to law firms are never answered. After-hours, lunch, court appearances — every gap is a $15,000 case walking to the firm across the street.

Speed decides who wins

Leads contacted within 5 minutes are 21× more likely to convert. An injured person who calls three firms signs with whoever picks up first — not whoever calls back hours later.

AI search is deciding referrals

When a potential client asks ChatGPT "best injury lawyer in [city]," AI engines cite specific firms by name. If your firm isn't structured for AI search, that referral goes to a competitor who is.

80% of callers hang up at voicemail — and 85% never call back.
Every missed PI intake call is a $15–20k case walking out the door.

What we build and run for your firm

Three integrated systems, done-for-you — we build it, run it, and tune it. Your team just wakes up to booked consultations.

24/7 AI Receptionist

Answers every call with your firm's intake questions. Qualifies the lead, collects facts, books the consultation straight into your calendar or CRM. Speaks Spanish. Never sleeps, never takes lunch.

Powered by Sophie on Telnyx/Vapi + GoHighLevel

5-Minute Speed-to-Lead

A new web lead or ad click triggers an automatic call and text within seconds. Leads contacted in under 5 minutes are 21× more likely to sign — we get you there every time.

FirstReply engine + CRM integration

AI Search Visibility (AEO)

When someone asks ChatGPT or Perplexity "personal injury lawyer near me," we make sure your firm is cited. Schema, entity data, and monthly content injection so AI engines recommend you by name.

llms.txt + FAQPage/LegalService schema + monthly injection

Bar compliance built in. The AI handles intake, scheduling, and administrative FAQs only — it never gives legal advice and always identifies itself as an AI assistant, consistent with ABA Model Rules on UPL and supervision. Your data runs on zero-retention APIs; privileged information never trains public AI models. You stay in control of every matter.

Live in about a week.

We handle the build end-to-end. You review, approve, and flip the switch.

1

We build it

We configure your AI receptionist on your firm's intake questions, set up the RAG knowledge base, integrate your calendar or CRM, and run an AEO audit of your current AI-search footprint.

2

It answers, qualifies, and books

Every call is answered. The AI collects facts, qualifies the lead, and books the consult — directly into your calendar. Missed web leads get an automatic call-back in seconds.

3

You wake up to signed cases

Your team sees a full queue of qualified, booked consultations. Nothing fell through overnight. We monitor, tune, and report — you practice law.

Don't take our word for it. Call the demo line.

Pretend you were in a car accident. Hear how the AI handles a $20k lead at 2 AM.

Straightforward pricing. No long contracts.

Everything included. No per-call fees. No per-seat fees. Cancel after 60 days if it doesn't deliver.

PI Law Bundle
$1,500 setup  +  $750–$1,000/mo
Unlimited AI minutes · SMS · CRM integration · monthly AEO content injection
  • 24/7 AI receptionist — answers every call, qualifies, books consults. Speaks Spanish.
  • 5-minute speed-to-lead — new web and ad leads get an automatic call-back in seconds.
  • AI search visibility (AEO) — schema, entity data, monthly content injection so ChatGPT and Perplexity cite your firm.
  • RAG knowledge base — AI constrained to your firm's approved answers only. Privileged data never leaves.
  • CRM + calendar integration — booked consults land directly in your existing system.
  • Monthly reporting — calls handled, leads qualified, AI search citation tracking.

No long-term contract required. Month-to-month after setup.

The 60-Day Guarantee

2 retained cases in the first 60 days that would otherwise have gone to voicemail — or we refund your setup and work free until you get them.

For a PI firm, two retained cases = $30,000+ in fees. The monthly retainer is trivial by comparison.

Common questions

Answers to what managing partners ask before signing on.

Is an AI receptionist allowed under bar rules?

Yes. The AI handles intake (gathering facts), scheduling, and general administrative FAQs only — it never gives legal advice and always identifies itself as an AI assistant. This is consistent with ABA Model Rules on UPL (unauthorized practice of law) and supervision (Rules 5.1/5.3). Your attorney stays in control of every matter.

Will it sound like a robot to callers?

Our AI receptionist runs on the same voice stack powering Sophie — a live product. Most callers don't realize they're speaking with AI. The best way to judge is to call the demo line and hear it handle a realistic injury call yourself.

Is client information kept confidential?

Yes. All conversations run through zero-data-retention API configurations — your clients' privileged information is never used to train public AI models. The AI is constrained to your firm's approved knowledge base via strict RAG architecture. Your data stays private and on infrastructure you control.

What happens if the AI can't answer something?

It takes a message, flags it for your team immediately, and books a callback — nothing slips through. The AI is instructed to refuse out-of-scope questions and escalate to a human. You decide exactly what it handles and what it escalates.

How long does setup take?

We build and configure your AI receptionist — including the RAG knowledge base, voice persona, CRM integration, and AEO audit — typically within one week of onboarding. You review and approve everything before it goes live.

What is AI search visibility (AEO) and why does my firm need it?

When a potential client asks ChatGPT or Perplexity "best personal injury lawyer near me," AI engines cite specific firms by name. AEO (Answer Engine Optimization) is structuring your firm's content, schema markup, and entity data so those AI engines recommend you. We deliver an AEO audit, schema implementation, content injection, and monthly citation tracking.

What CRM and calendar systems do you integrate with?

We integrate natively with GoHighLevel and most major legal CRMs and calendars (Clio, Lawmatics, Google Calendar, and others). We'll confirm compatibility during the free walkthrough before any commitment.

Hear it for yourself. Then decide.

Call the demo line and walk through a real injury intake — or book a 15-minute walkthrough and we'll show you exactly what your firm would look like running on this system.

No contracts. No pressure. If two retained cases in 60 days don't materialize, you get a full refund and we work free until they do.